![]() ![]() "Even if we were still number three, we're able to back promote our morning show and promote our anchors in a more lighthearted way, while still being informational," said Tadych, who oversees more than 70 hours of local programming each week. Its replacement, "Minnesota Live," usually finishes first or second. At some point, the ABC affiliate fell to third or fourth in that time slot. That means stations in states like Minnesota that routinely have hotly contested races can clean up during campaign season.Īmanda Tadych, KSTP-TV's director of programming and promotions, said "Live With Kelly and Ryan" used to pull strong numbers for her station. Price also points out that politicians would rather buy ads during local-news broadcasts than during game shows and soap operas. "If you save the money from 'Ellen' and you don't have a great program to replace it, you do local news," said Price, who formerly served as general manager at KARE 11, as well as stations in Chicago and Birmingham, Ala. Hank Price, who writes a column for the online site TVNewsCheck, doesn't know what WCCO was paying to run "Ellen," but he estimates that it might have been around $20,000 a week. The end of "Ellen" means there's no longer a blockbuster syndicated series (sorry, Kelly Clarkson and Drew Barrymore). It's also what station managers want, especially when they weigh other options. ![]() "Erin and I have had slivers of opportunities to show our true personality and we're hoping with this hour that we get a chance to showcase what makes us laugh and what happens in our personal life," said Wagner. In his first appearance on the show, new reporter Derek James showed off photos of himself with his two sons as they set off for their first day of school. The format gives the journalists a chance to show that they're more than just talking heads. Reporters pop by to give more perspective on pieces they're also filing for other broadcasts. In the show's second episode, the conversations revolved around food-delivery services, popular NFL mascots and why folks like Wagner are having a particularly hard time this season with allergies. While viewers will still get updates on major stories, much of the hour will take a deeper dive into "softer" stories. Instead of anchor desks, Hassanzadeh and Wagner sit in aqua-blue chairs, forcing both news veterans to upgrade their shoe choices. "We're trying to be a bit of a bridge," Hassanzadeh said at a WCCO conference room, a few minutes after signing off. With "The 4 on WCCO," the station is aiming for a blend of its informal content in the morning and the harder-edged headlines that dominate the evening broadcasts. "With more people working from home remotely, there's more time to consume news." news hour to its lineup within the past five years. "We're veterans in the news expansion business," said Mim Davey, general manager at Fox 9, which added the locally produced "The Jason Show" and an 11 a.m. for "Breaking the News," a more casual version of the NBC affiliate's nightly newscasts. In 2016, KARE 11 bumped "Entertainment Tonight" at 6:30 p.m. KSTP-TV scrapped "Live With Kelly and Ryan" last fall, replacing it with "Minnesota Live," a morning version of its afternoon talker, "Twin Cities Live," which just celebrated its 14th anniversary. Here in the Twin Cites, several affiliates jumped on the bandwagon earlier. show that mainly explores fun activities in the Northland area. Duluth's WDIO now has "The Lift," a 4:30 p.m. KAAL-TV, based in Rochester, just added a late-morning news program. 5 on WCCO-TV, owns the afternoon time slot once occupied by "The Ellen DeGeneres Show," joining a nationwide trend in which affiliates are passing on syndicated shows to turn more time over to its local news personalities. Their one-hour program, which debuted on Sept. Wagner and his on-air partner Erin Hassanzadeh have more than that. "We have a billboard?" he asked during a late commercial break. But he temporarily stopped sniffling when his watery eyes caught a promotion for "The 4 on WCCO." During just the second day of his new TV show, co-anchor Jeff Wagner was battling allergies, relying on a tissue box as much as the teleprompter. ![]()
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